Media ecology is a field of study concerned with the impact of technology on environment such as family, government, business, and education. This is the situation from ‘’Rethinking Technology in schools’’. Media ecology is about the impact of technology surrounding us. Remember a couple of years ago, where families used to gather up during supper time, eat together, asking how their days went, what happened and so on. Now, families used to listen to TV. We have a better understanding, or at least, some views about what happened in the world. In some ways it is good because we can open up our mind on the external world, but there is less and less formal communication within the family. Now, we listen to commercial, we know them by heart, we know every single characters of a tv show, what they like, dislike, emotions, qualities and so on. Is it the same with the family, I disagree.
TV brought news. If elections or government do something, we will know as soon as it says. TV channels try to give different point of views, and sometimes, to brain wash at some points watchers. Countries are filtering information to provide only one side of the story. We think that media provide every single piece of information, but most of the time, if not all the time, don’t give the whole story. How many times did we heard that United States that, the army for example, shows only one side of the story. They never see coffin, dead people, people getting shot…

http://www.nppa.org/competitions/best_of_still_photojournalism/2004/winners/still/INS/HM3_2545_iraq_war_001.jpg
all they see is that it is glorious to be in the army. It is the same thing with the scandal we faced couple of month ago. Where is the truth?
There are advertisements everywhere. On tv, cars, radio… everywhere and everything can be an advertisement. We see ideal lives, things to get for being happy and much more. There are several information going on everywhere. Even in education. There are several advertise throughout our school. Every building we go, we see different poster providing information, which ask us to attempt different event, and so on. It it’s not posters, it is simply TV screens, computers and so on . Media is surrounding us to provide information that has a specific message in it. Music groups provide information as well. They can be either in their songs, or simply as their image. We can see that some artists are sponsored or choose a specific style that people want to imitate to give themselves an identity. I saw the famous drummer Travis Barker sponsored by DC* shoes USA.
People tend to buy image thru technology. They will give everything to be identical to what they saw on TV. Same with TV shows. Let’s go back to our favourite show; they are providing information, habits etc. Same with tools like facebook, myspace, youtube and so on. Media provide information that we buy, that we like to watch, and like to live with. Sometimes, it will be better to be ourselves within our family than spending time looking at image. Image sells, which is true, but it has an empty connotation at some points.
http://www.media-ecology.org/media_ecology/








